Molly Baker, CEO & Founder of Indie Consulting.
It’s impossible today to escape the growing buzz around NFTs, the metaverse and now Web3. Over the past few months, we’ve received many questions from clients, friends and partners asking for our take on all of the above and, more importantly, what it means for digital marketing.
Although it may be hard to picture, it’s natural that the internet will have to evolve beyond the platform-based ecosystem that exists today as we encounter new technology, consumer privacy standards and immersive content experiences. Many things are still unclear, as there is no road map yet from a marketing perspective and probably won’t be for a while. However, we can predict the impacts of NFTs, Web3 and the metaverse on digital marketing by understanding their basic functions and how to develop them further.
What are NFTs?
A non-fungible token (NFT) is a