Day: June 11, 2022

Many things are hybrid these days, including clouds and cars. Now, we are seeing the rise of the hybrid business leader, who has advanced technology understanding, as well as strong business-building skills. They may come from technical ranks, but also may come from the business side, with a need to develop more advanced technology skills.

That’s the word from Thomas Erl, author of numerous business technology books, and CEO of Arcitura Education, which provides technology skills training to thousands of professionals across the globe. “Leaders and managers need to understand technology, and how it not only relates to automating their systems, but how it relates to their global digital presence. Also, they need a firm grasp of how their competitors and others in their markets are utilizing technology.”

At the same time, technologists need to up their business acumen. There is a

Before the pandemic, tech launch events for media tended to be physical, at fancy hotels, or hip eateries.

During COVID-19, brands then had to find different ways to make launch events still exciting. Early on, a virtual meeting over Zoom or another video conferencing tool sufficed.

Then some brands like Samsung stepped it up by creating a virtual space accessible through our laptops, where we could explore “rooms” set up to link you to different content about various new products.

Those brought along more immersion and interaction, something that Zoom calls weren’t able to carry over from in-person events.

But just recently, I attended a launch event that will live on in my memory much longer than I expected, and not necessarily for the reasons you might think.

It was the launch of the Black Shark 5 series, by the popular Chinese gaming technology company backed by Xiaomi, Black Shark