How Proton is marketing its privacy ecosystem to compete with Google and Apple

Jaime E. Love

When it comes to marketing privacy, sometimes privacy alone isn’t enough.

Recently, ProtonMail rebranded itself as Proton and now offers much more than email, forming a privacy-focused ecosystem including its email, VPN, cloud storage and calendar. The goal: to continue building on its eight-year history of protecting users’ data, but also to create something that’s more appealing based on how people use the internet more broadly.

“Our hypothesis and what I really strongly believe in is that privacy needs an ecosystem,” Proton CEO and cofounder Andy Yen said, adding that Google has been so successful at locking people in because of its ecosystem of various products and services. “Staying private online is so much more than having your email being safe or having your identity be safe and having a VPN…It needs to cover multiple touch points.”

Founded in 2013, ProtonMail was spawned out of CERN, the Swiss research center

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How Can Digital Marketing Help In My Real Estate Job?

Jaime E. Love

It’s safe to say that in 2022, digital marketing should be an integral part of your real estate marketing strategy.  According to the recent Home Buyers and Sellers Generational Trends Report published by the NAR, all generations of home buyers use online search tools to begin their home search.  This is a big departure from how people used to look for homes at their local real estate office.  Now more than ever, it’s important that agents and brokers alike focus on how to effectively use digital marketing for real estate.  

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This fact is not lost on most agents.  Many agents want to develop a solid digital marketing strategy but are struggling to adapt to real estate marketing trends being employed by top agents.  This article will teach you how to use digital marketing to help you build your real estate business.

Table of Contents

  1. What is digital marketing?
  2. The
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Digital Marketing Mistakes Even Enterprise Businesses Make

Jaime E. Love

Kristopher B. Jones is a serial entrepreneur and investor. Kris is the Founder of 2020 SEO Agency of the Year Finalist LSEO.com.

Digital marketing can be a tough nut to crack, even for big enterprise businesses. The internet is a constantly changing landscape of apps and algorithms, a wild west of infinite opportunities, but also of infinite challenges.

As much as things change, there are a few pitfalls that remain ever-present threats, regardless of how big or small your business is. But with evergreen problems come a few evergreen solutions.

Here are some of the biggest digital marketing mistakes even enterprise businesses make and what you can do to avoid them.

Not Having a Game Plan

If you want to be successful, you have to have a game plan. Period.

This is true for any kind of business engaged in digital marketing, but it’s especially important for

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