When it comes to marketing privacy, sometimes privacy alone isn’t enough.
Recently, ProtonMail rebranded itself as Proton and now offers much more than email, forming a privacy-focused ecosystem including its email, VPN, cloud storage and calendar. The goal: to continue building on its eight-year history of protecting users’ data, but also to create something that’s more appealing based on how people use the internet more broadly.
“Our hypothesis and what I really strongly believe in is that privacy needs an ecosystem,” Proton CEO and cofounder Andy Yen said, adding that Google has been so successful at locking people in because of its ecosystem of various products and services. “Staying private online is so much more than having your email being safe or having your identity be safe and having a VPN…It needs to cover multiple touch points.”
Founded in 2013, ProtonMail was spawned out of CERN, the Swiss research center