June 22, 2024

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Technological development

Enjoy Technology, Led by Ex-Apple Executive Ron Johnson, Files for Chapter 11 to Sell Itself

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Enjoy Technology Inc., a retail technology company started by former Apple Inc. retail strategist and chief executive of J.C. Penney Ron Johnson, filed for bankruptcy on Thursday, citing difficulties raising new capital in a difficult fundraising market for tech firms.

The filing came less than a year after the company went public through a merger with Marquee Raine Acquisition Corp., a special-purpose acquisition company. The transaction helped the company raise net proceeds of $112.6 million, according to court papers.

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