June 22, 2024


Technological development

A look into CAMPUS, ShopBack’s new Singapore HQ at Pasir Panjang


It’s really hard to miss out on the well known ShopBack signal at the front of what once was a rundown faculty developing at Pasir Panjang Road. The launch of CAMPUS by ShopBack right now (July 1) marks the on line platform’s sturdy regional advancement in Asia Pacific, pursuing its modern US$80 million funding.

Spanning 88,000 square toes, the site retains the framework of the original college, modernised with a potent contrast of a slate gray roof towards white walls, black trim all around the windows, and black arch doors.

The launch ceremony was kicked off by Henry Chan, co-founder and CEO of ShopBack, who very first reminisced about constructing IKEA flatpacks for their 1st-at any time workplace 8 yrs in the past.

(L-R): Tan Kiat How, Singapore’s Senior Minister of Point out for Nationwide Enhancement and Communications and Data and Henry Chan, CEO and co-founder of ShopBack / Image Credit: ShopBack

More than the past 8 years, we’ve noticed the evolution of our organization — from an on the internet system to an omnichannel searching ecosystem. Again then, I under no circumstances would have imagined we’d have something like CAMPUS to simply call our very own.

With the start of our Singapore HQ, we request to more fulfil our mission to greatly enhance the offerings furnished, by partnering retailers to convey our expert services to far more consumers in the region.

– Henry Chan, co-founder and CEO of ShopBack

On the net platform to innovation hub

ShopBack works by using the faculty as a metaphor, to develop a backlink concerning expanding a enterprise and steady learning by bringing staff back to the nostalgic days of their adolescence.

“Learning does not stop in college,” adds Henry.

The all round style embraces ShopBack’s main values: collaboration and innovation, growth and studying, and most importantly good recollections — comparable to one’s education working experience.

In CAMPUS’ Assembly Space, the ground-to-ceiling home windows let in brilliant but filtered natural light-weight. A big display screen is the main focal level of the house, and facing that are staggered platforms framed with cement-concluded bookshelves, which provide as a seating location for townhall conferences.

On non-celebration days, the Assembly Place has tables and chairs laid out, as very well as a desk-tennis desk in the center great for when personnel have to have an leisure split.

CAMPUS Assembly Area / Image Credit rating: ShopBack
CAMPUS initial ground exterior, housing material creator studio, Third Space

Exiting ShopBack’s major place, the CAMPUS making also shares the floor ground with 3rd Space, a written content creator studio.

Third Space’s place extends into a full kitchen and pantry and two totally-equipped studio and enhancing areas via a corridor accented by glass-panelled arch doors.

Collaborative areas for steady innovation

ShopBack’s collaborative workspace style and design traits translate to the offices on the second and 3rd floor as perfectly. Highlighting the second floor is a lengthy bar and pantry region, equipped with sockets. The bar is also utilised for additional than just lunch, but also following-several hours socialising.

Bar and pantry region on the second floor / Picture Credit: Vulcan Submit

A special signature of ShopBack’s places of work is its Y-shaped cluster seating arrangement on both equally the 2nd and third floors, generating it a lot easier for staff to communicate, collaborate and ideate.

To the still left of the bar on the 2nd flooring, hotdesk seating is committed to the Human Source (HR), Data, Style, Hazard, and Engineering teams.

Scattered on both of those finishes are enclosed assembly rooms. The 2nd floor meeting rooms are named right after ShopBack’s mascots — Penny, Nick, Monthly bill, and Pleased Bag — as properly as factors reminiscent of the aged campus these types of as quantities 71 and 77.

(L-R): ‘Happy Bag’ conference home, Y-formed cluster seating arrangement / Picture Credit: ShopBack

A mural detailing ShopBack’s journey prospects you up to the third ground which houses the Business enterprise Progress and Internet marketing groups. In this article, the assembly rooms are named just after well-liked foodstuff from different areas of the region these types of as ‘Jollibee’, ‘Xiao Long Bao’, and ‘Martabak’ — a tribute to the countries that ShopBack has produced its mark on. 

Meeting home at CAMPUS / Picture Credit score: ShopBack
Place of work assembly rooms with exceptional names / Impression Credit rating: Vulcan Publish

Apart from the assembly rooms and office desks, there are also snug lounge spaces in between to inspire even a lot more socialisation.

ShopBack is actively choosing now

Obtaining CAMPUS contributes to our innovation and Singapore’s e-commerce. As a organization, we can carry on to innovate and be a section of our customer’s life from on-line to offline. We present the customer with flexibility and handle over their finances, as perfectly as alternatives.

– Fern Nannaphat, Nation Standard Supervisor of ShopBack

CAMPUS will serve as a knowledge science investigate & progress (R&D) hub, comprising a 50-solid team of knowledge experts, equipment understanding engineers, knowledge analysts, UI/UX designers, and software engineers.

ShopBack finally seeks to even more grow its capabilities in economic products and services, with its latest acquisition of hoolah and its recent launch of ShopBack Pay.

To date, it has employed about 300 regionally throughout the previous six months to facilitate its growth. It’s also looking to bring onboard new hires in regions of payments, compliance, and engineering-associated roles right before the year ends.

Setting up out with just six group associates in 2014, CAMPUS will now home over 220 employees centered in Singapore. Since inception, it has also racked up S$3.5 billion in once-a-year revenue for 10,000 on line and in-shop retailers across 10 marketplaces.

Highlighted Impression Credit history: ShopBack


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