Using a Fan Page for Facebook Marketing

Lisa H. Shelton

More and more people are looking into internet marketing as their avenue for reaching potential clients and customers. There are many different marketing avenues to pursue with internet marketing like writing articles and implementing backlinks, using banner ads.

Perhaps one of the most overlooked of all internet marketing avenues is the Facebook fan page. The fact is that regardless of the type of business you have, you want to consider what facebook marketing from Infintech Designs marketers can do for your Facebook marketing efforts.

What Is a Fan Page?

So what exactly is a fan page? Essentially you can create an individual page, a group page, or a fan page when you sign up for a new Facebook account. A fan page is unique because it is designed to help businesses like yours develop long-term relationships with clients or customers.

These are pages that can be seen by unregistered users. This means that even those who search for your name on the internet search engines can find your page, thus furthering your Facebook marketing. They do not need to be registered users.

How to Use a Fan Page

After setting up your fan page, you first will want to spread the word about your page through your various marketing efforts to evolve your Facebook marketing.

You can send out a link through other social media accounts that you have and invite people to “be fans.” You can also announce your new presence in different ways, such as through a small footnote on your web page, an email announcement, and more. This will help your existing contacts find you and be a fan of your page if they choose. However, you will find that other people will be able to locate you as the months go on, and your fan base will grow.

What To Do With Your Fan Page

So once you have a fan page established and have fans, your next task will be to put that page. There are various options available to you for using this page. You can post regular messages on the page, start discussions, post videos or photos, and more.

Generally, you will want to use this page to stay in contact with your fans without being a nuisance with a constant stream of annoying messages. So there is an art to using these Facebook marketing pages effectively. You will want to use the messages and content you post to educate, inform, or otherwise add value.

Do You Need One?

Most businesses today are putting Facebook marketing to use. More of them are choosing to create a fan page to stay in front of their customers and clients. This is an excellent resource that is available to you free through Facebook. So the only commitment you have to make is to set up the page and post regular comments or content on it. Once the page is set up, the time commitment is often reasonably minimal, and the rewards can be significant.

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