A lot of internet marketers are aware of the importance of content marketing in running their online business. However, a lot of them are still unsure of how they can do the process right. Some would write articles and distribute them everywhere.
You need to understand that content marketing isn’t just about articles and article directories, especially now that new channels have been introduced in the World Wide Web. Today, you’re advised to publish newsletters, create videos, conduct teleseminars, offer coaching programs, etc. to establish trust and promote your website. Big Easy SEO content marketing services could help you with all the different content marketing strategies you can use and the best way to manage them.
First, write and distribute articles on directories. Despite the Google Panda update, article marketing is still considered an effective traffic-generating tool. To get a positive response, all you need to do is ensure that your articles are unique, keyword-rich, and extremely informative and useful. Get them published on directories that are recommended by Google and other major search engines.
Blogs are viral in the online arena today. Thus, it’s recommended that you build one even if you already have a regular business website. You can use this portal when talking about the latest issues in your niche or when giving how-to guides or solutions to your prospects’ problems. As this is your blog, you can publish anything. However, ensure that your content is precious and that they don’t sound spammy.
Blog and forum are commenting. This is one of the easiest ways to get noticed in the online arena. At least once a week, visit forums and blogs related to your niche and those that are extremely popular with your target audience. Read the posts and share your two cents. Add more information or over tips and advice. This is an effective way of showcasing your in-depth knowledge or expertise in your niche.
Publish newsletters weekly. Getting people to sign up for your email marketing list isn’t easy, so don’t waste the opportunity of converting them to paying customers. Send them newsletters at least once a week. These people will pay attention if you offer them information that they haven’t heard of before.
Invite all those people who signed up to your email marketing list and offer them free short seminars at least four times a year. These seminars can be conducted via the internet or the phone. For best results, ensure that you’re well prepared and driven to impress your attendees. Strive to make them extremely happy, and you’ll get a couple of steps closer to getting them to swipe their credit cards.
Offer coaching programs or short presentations once a year. Once you’ve attracted enough potential clients, make time to organize short coaching programs or exhibitions where you can talk about the problems or frustrations of your target audience in detail. Then, present the products or services that you sell as part of the solution.