Sharp NEC Display Solutions has unveiled its NaViSense computer vision technology at InfoComm 2022, in partnership with Guise AI.
The solution allows the gathering of anonymous customer attributes using off-the-shelf or existing camera sources and processing them through a variety of edge computing devices such as RPi4.
This technology can gather the dwell time of people in front of the display, as well as a variety of other attributes, like their estimated age and gender, the brand of clothing they are wearing, traffic trends and more.
NaViSense technology should bring a depth of features to currently available displays. Potential use cases include airports, restaurants, busy office buildings, banks and credit union branches, and various retail settings.
“We are thrilled to share NaViSense and our partnership with GuiseAI, at InfoComm 2022,” said Kelly Harlin, senior manager, solutions commercialisation at Sharp/NEC.
“Its practical applications are endless. From uncovering true dwell time and accurately counting people and traffic to collecting audience attributes, the potential uses for NaViSense are only limited by one’s imagination.”
All of the information collected by NaViSense could potentially be used to improve customer service and the customer experience. For example, in a retail setting, a deeper understanding of customer attributes, such as clothing colour, clothing type and brand logos, could inform product mix and digital content.