May 19, 2024


Technological development

Irish researchers to lead €9m metaverse XR project aimed at media sector

Irish researchers to lead €9m metaverse XR project aimed at media sector

Teachers from TUS, TCD and Irish enterprise VRAI join a multinational consortium who will concentrate on employing XR tech for written content creation and use.

A new EU-funded, Irish-centered job aims to leverage the so-known as ‘metaverse’ – or extended truth (XR) tech – to advantage the media and arts sectors.

Extended truth (XR) refers to the thought of a 3D world wide web and it underpins the suggestions powering ‘the metaverse’.

The €9m Transmixr undertaking is to be led out of the Technological College of the Shannon (TUS). It will provide together a consortium of scientists, structure associates and media providers from 19 nations.

Transmixr is being funded by the EU’s Horizon Europe fund, which is focused to new technologies and innovation. It will concentration on supporting distant collaboration practices between media and information creators who use XR, as well as supplying an avenue for use of XR media experiences.

Dr Niall Murray, the TUS-dependent coordinator of Transmixr, claimed it would “ignite the immersive media sector by enabling new narrative visions”. Murray is based mostly at the university’s Athlone campus. He is also an investigator working with Science Foundation Ireland’s (SFI) Adapt Centre.

“Transmixr is a very interesting task that will generate a suite of user-centric systems to assistance the creation, intake and being familiar with of new media experiences in dispersed, collaborative and immersive techniques,” stated Murray, including that the job would be “underpinned by the convergence of AI and XR”.

In accordance to Murray, the new XR tech will be evaluated and informed by real close consumers.

The project will see the improvement and screening of 4 pilots that provide the eyesight of long run media ordeals to existence across news media, broadcasting, undertaking arts and cultural heritage.

The venture will run for a few years, with its kick-off assembly scheduled to choose area in Athlone on 25 and 26 of October. As component of its role in major it, TUS will be wanting at human-centric AI for XR viewers being familiar with.

Murray claimed that a important strength of the Transmixr venture consortium is its interdisciplinary nature, “bringing complementary specialized, methodological and area expertise together to generate impactful answers for the resourceful and lifestyle sectors.”

The other Irish partners associated in Transmixr are Dublin-based mostly VRAI and Trinity University Dublin. VRAI a short while ago produced a new programme for coaching defence and military gurus using VR and metaverse tech.

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