With the evolving technology and digitization, customers today have more access to product information, which greatly influences their buying decision. It makes them more powerful in driving business growth. This trend has compelled CEOs and entrepreneurs to shift their business models from revenue-centric to customer-centric. CEOs have realized that a strong relationship with customers helps them to understand customer needs on a deeper level and increase sales prospects.
As technology is becoming the face of companies worldwide, CRM software solutions are today seen as a one-stop solution for building outstanding customer relationships. By adopting CRM solutions, the organization can automate the customer acquisition process and increase the efficiency in sales, marketing, and customer services.
As per Statista, the global customer relationship management (CRM) software market will grow to $49.6 billion in 2025. But many CEOs and entrepreneurs see CRM solutions as just an introspection tool rather than a business